The Basics of E-commerce – How to Establish Your Online Presence

Having an online presence is a necessity for businesses of all sizes and types to stay competitive, but luckily it's easier than ever before to build a digital brand. There is no excuse for entrepreneurs not to take advantage of being online, all it takes is a few clicks of a mouse, and any business can set up a basic website and a social media presence. In this webinar, our expert presenter will explain the value of E-commerce, the online advertising options available to small businesses, and how to build traffic to your website and create sales. You will learn: How to identify your real online competitors How to establish your online presence How to use SEO to reach your desired clients How to compare advertising options Presenter: Stan Booth Stan Booth has over 20 years of E-commerce experience growing a small business from a local shop to selling products in all 50 states through the internet in the early 90s. Stan has been a SCORE volunteer for eight years, serving as a mentor and the webmaster at the Dallas chapter. As a SCORE mentor, Stan has mentored clients in multiple states and presented workshops on SEO, E-commerce, and building business websites.