The 5 Step Marketing Strategy During a Pandemic

Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing. Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI). To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times. Step 1: Define marketing goal Step 2: Determine target audience Step 3: Plan approach Step 4: Craft message Step 5: Evaluate results Presented by Cheri Bales Cheri Bales, M.A., is the owner of Hannah/Gold Communications LLC, and a Certified SCORE Kalamazoo/SW Michigan Mentor. She has more than 30 years of experience in marketing strategy with business and education and regularly helps small businesses select the right marketing mix, then implement and evaluate it. She is a regular SCORE presenter and did 23 live marketing and social media webinars for SCORE between April and August 2020. She is a marketing strategist who helps small business owners break down the steps to marketing success.