For many small business owners, keeping connected with customers on social media can feel overwhelming. In this webinar, Deluxe's Director of Social Media Strategy of Small Business Services Katie Cerney will highlight some simple social must-do’s for small business owners and share tips for keeping up with the ever-changing platforms. You’ll learn: Where and why to build a social presence Why engagement is critical on social channels How to create a social content strategy and publishing calendar Tips for creating great social photos & videos What are hashtags and why should you use them How to use paid social ads to help achieve your goals Examples from businesses across the country who have achieved success via social media activities. Presented by Katie Cerney Katie Cerney is a versatile and innovative marketer focused on achieving business goals and creating seamless customer experiences across digital and social platforms. Katie's diverse 17-years' experience in marketing spans Fortune 500 companies - like Target, Supervalu and Thrivent Financial - crosses various business models (global, B2b, B2C, franchise/distributor, local) and includes a variety of industries including retail, healthcare, manufacturing, chemicals, hospitality, financial services. Currently, Katie leads the Social Media Strategy team within Small Business Services at Deluxe.