Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, "They ask, You Answer", and in this eye-opening presentation will explain what this means to your business and how to apply it. Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. You’ll learn: The important steps that you can take to evolve your website optimization and achieve greater online visibility How successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top Mike’s favorite tools for keyword and content research, social media, and more Presented by: Mike Corso Mike grew up in Roslyn, Long island (NY) with a great family (3 older siblings), cats and dreams of either pitching for the Mets or performing trumpet solos at Madison Square Garden. The baseball dream is over but music never dies @ http://jacktoad.com. Recreational time is also spent jogging, biking, playing tennis, sailing a hobie cat, cooking and reading. Otherwise, Mike is very happily married to his 8th grade sweetheart and has 3 sons. Mike also hates the fact that he has not been to Italy. Professionally, Mike was the first person to promote music on the Internet for the major record labels in the US (pre Web!). Since then, he has worked in all areas of digital marketing with expertise in lead generation (social media, search engine marketing/PPC, paid social media), UX, and search engine optimization (SEO).