SCORE Webinar: Top 4 Considerations When Buying a Business

Buying a business is an exciting, but potentially confusing time for any entrepreneur. In this webinar, CEO of MyCorporation Deborah Sweeney will present key considerations when buying a business, including important legal aspects, marketing and growth considerations, as well as evaluating your progress as your business grows. Participants will learn how to: 1.Protect your assets by forming a corporation or LLC -Benefits of corporations and LLCs -Differences between corp & LLC -Obtain proper business licenses & insurance 2.Develop your brand -Determine brand positioning -Protect your brand with a trademark 3.Understand the market and competition -What are your differentiating factors? -Focus on the market rather than the product or service -Evaluate your growth strategies 4.Evaluate ROI on your investments and growth opportunities -How are you going to grow your business? -What are your marketing strategies? -Determine ROI for varying strategies (online marketing, sales team, print, traditional media, partnerships)