To grow your business successfully, you need to coordinate several moving parts into one smooth machine. In this session, Sandra Holtzman with Marketing Cures will provide a 360-degree view of key aspects to consider and the necessary steps to develop a plan for growth. You will learn: The different kinds of growth paths Key elements to develop a strategic growth plan Ways to determine your internal and external readiness for growth Steps to emotionally prepare to handle changing roles and responsibilities Presented by Sandra Hotlzman- Chief Strategy Officer at Marketing Cures Sandra Holtzman is a serial entrepreneur who has started three companies, currently working on her fourth. Sandra is the co-author of “Lies Start-Ups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PhDs, Lab Rats, Suits and Entrepreneurs”. Her blog is marketingcures.com/blog and has just published an article for the New York Law Journal called “The Latest Fashion in Fashion Patents”. She is a certified Kauffman Fast Trac facilitator for Small Business Services of the City of New York and the Women’s Center for Entrepreneurship; teaches marketing in the Masters of Integrated Marketing program at New York University; Healthcare Marketing in the MBA program at Touro College; and several courses on starting and growing a business, marketing, the mini MBA program, and branding at SUNY Fashion Institute of Technology. She consults with and coaches entrepreneurs locally and internationally.