Do you have a Customer Relationship Management (CRM) system or thinking of getting one? For a CRM system to make sense, it must be able to increase sales, profits and, most importantly, cash flow. In this webinar, CRM expert Gene Marks will share exactly how this can be done and why smart business owners are investing in this asset. Participants will learn: What is a CRM System, what it does and doesn’t do How to choose the right CRM for your business, including a look at the best applications available The 3 laws of CRM success to help you purchase, implement or improve your CRM system 3 mistakes to avoid when using your CRM Tips and tricks for getting the most out of a CRM system, whether or not you own one Presented by Gene Marks - Owner of Marks Group PC Gene Marks is a columnist, author, and owner of Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. Gene writes every day on business, politics and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur and the Huffington Post. Gene has written 5 books on business management, specifically geared towards small and medium sized companies. His most recent is The Manufacturer’s Book of Lists. Nationally, Gene appears on Fox News, MSNBC and CNBC discussing matters affecting the business community.