Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers...for free. In this dynamic and modern presentation, Jay Baer presents you with a simple and precise framework for word-of-mouth marketing that will grow your business. You will learn: Why word of mouth is more important than ever Why competency does not create conversation The 4 requirements of an effective word of mouth generator The 5 types of word of mouth generators you can use in your business This powerful presentation creates real change among attendees, helping them to vastly improve their marketing and customer acquisition approach.