As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. In this webinar, presented by Jenna Shaffer with Constant Contact, we’ll show you how to create more personalized emails that go beyond just adding your customer’s name. You'll learn: What it means to personalize your email campaigns How to add simple personalization in your emails How to personalize based on what you know about your subscribers