As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn: How to choose the right social networks for your business, the 15-minute social media plan, and getting started in the pay-to-play world of social media Presenter: Kathy Hays, Hays Digital Group Kathy is a marketing professional with over 30 years of experience. She began her career at a large consumer goods corporation and spent many years as the marketing director for a professional services firm. She guided the firm through multi-regional growth and expanded its reach to the national level. In 2009, she created Hays Digital Group to meet the needs of small and medium-sized businesses looking to expand their digital presence and reach customers in new markets.