Protect Your Brand- How to Create a Trademark That’s Truly Distinctive

Your brand is your most valuable and important business asset—and at most risk for theft. Your brand, which includes your business name, your product or service names and your logo, is protected under trademark law. Trademark law is quite complicated and can be very confusing. So, it’s important to get the right help at the right time. Vigilantly protecting your brand is a non-negotiable for all business owners, whether you’re just starting or growing your company. Join this webinar presented by intellectual property attorney Kelley Keller, Esq. and learn: What is a trademark and why it matters to your business How to choose a strong trademark you can protect over time, both online and offline Why federally registering trademarks is an important step when growing your business Presented by Kelley Keller Kelley Keller, Esq. is an intellectual property (IP) attorney, speaker, and relentless legal and business educator with more than 20 years of experience in the IP field. Through her law firm, The Keller Law Firm, she works with entrepreneurs and businesses in a wide variety of industries helping them transform their ideas, knowledge, creativity, and innovation into valuable business assets that fuel growth and drive profits. Kelley also teaches small business owners, creative and coaching professionals, digital entrepreneurs, and established businesses key strategies for starting, building, and growing a Rock Solid Business on a strong foundation through her website KelleyKeller.com. Additionally, she offers educational resources for protecting, managing, and monetizing valuable brand assets and creative works so they provide enduring commercial value.