Optimizing Your Pricing Strategy to Maximize Profits

Pricing your products and services properly is one of the most important business decisions you’ll make. No matter what type of product or service you sell, the price you charge your customers will have a direct impact on profitability and the success of your business. In this webinar, Certified SCORE Mentor Julie Brander will help you understand how to price your products and services effectively and develop a strategy for maximizing your profits. You’ll learn about: The basics in evaluating your business idea How to purchase products Understanding profit margins Evaluating your costs and profits Successful pricing strategies Creating a higher perceived value when developing your products and services Understanding your customers and competition Presented by: Julie Brander Julie Brander is an experienced entrepreneur, who has built businesses from the ground up, including manufacturing, wholesale, retail, and non- profit businesses. She has her MBA in Entrepreneurship has taught business courses on a college level, founded a nonprofit with expertise in fundraising. A dedicated advocate for small business with vast experience and knowledge in helping entrepreneurs start and expand their business. She currently is involved with SCORE, Mentors to America’s Small Business and speaks on a regular basis on business topics for entrepreneurs looking to start and expand their business. She also has spearheaded the SCORE Las Vegas Women’s Initiative a group that inspires women and supports them in growing their business with education, mentoring and networking.