Learning the Essentials of Facebook for Business

Facebook can be a great tool for marketing your business. It is still the most used social media platform, with almost 3 billion active monthly users. This workshop will help you gain an understanding of how to effectively use this popular social network to connect with your target audience, grow your brand awareness and use best practices to grow your following and achieve your business goals. In this workshop, you will learn: *Why Facebook is a good platform for any business to use *How to create a Business Page *Using Stories, Reels, Lives or Posts *Decide if a Facebook Group is right for your business *What is boosting a post versus ads Who should attend: Business owners who want to learn and use Facebook Speaker: Theresa Bloom is a Social Media Adviser at the Turner Center, as well as the Social Media Manager for the Foster College of Business and Caterpillar College of Engineering and Technology at Bradley University. Theresa has been with the Turner Center for 5 years. She enjoys working with small business owners and those wanting to start their own business. She has a passion for helping business owners get their businesses discovered through the use of social media, and is excited to share her knowledge and expertise with her clients. Prior to coming to Bradley, she had a career in the medical field, as well as past experience in the insurance industry. Theresa is a Peoria native, having attended Peoria Notre Dame high school, as well as being a graduate of Bradley University.