Just a Noticeable Difference: The Key to Cutting Through the Competition Clutter

Struggling in your business? The reason is simple. You look just like everyone else. It’s better to be different than to be the best. In this webinar, Susan Solovic, THE Small Business Expert, will offer tips to create your noticeable difference from the competition. Learn how to: Identify ways to make your product or service unique Understand the importance of giving the market a reason to change its buying habits Create a problem-solving approach to your business Gain a clear understanding of what you’re selling (It’s not what you think.) About the presenter: Susan Solovic - Award Winning Serial Entrepreneur, The Small Business Expert Susan Solovic - Award Winning Serial Entrepreneur, The Small Business Expert Image A woman of many talents, Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and USA Today bestselling author, media personality, sought-after keynote speaker, and attorney. In addition to running her business, Solovic serves as a special advocate with the Small Business & Entrepreneurship Council. The Small Business and Entrepreneurship Council (SBE Council) is an advocacy, research, education and networking organization dedicated to protecting small business and promoting entrepreneurship. For more than 20 years, SBE Council has worked to strengthen the ecosystem for small business success. Solovic received the Institute for Women’s Entrepreneurship Leader of Distinction Award, and she was the first recipient of AT&T’s Innovator of the Year Award for being a pioneer in a new industry. Additionally, she has won numerous awards for small business journalism include recognition from the SBA.