Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business. In this webinar, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience and find where to advertise to get a positive return on investment. A well-executed marketing plan will help you: Define your businesses strengths, weaknesses, opportunities and threats Set goals for marketing your business Define your target audience Create your Unique Selling Proposition based on competitor analysis Measure and Optimize your Marketing Efforts Define your brand with proper visuals and messaging Determine the tools you will need to execute your marketing plan Presenter: Patty Ross Patty has well over 20 years of experience in marketing and has been in the online space since 1998, when she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 18 years helping the wine industry gain traction online. She has since branched out to help other industries grow their brands, including financial, legal, health and beauty, motorsports, landscape design, CBD/cannabis, restaurants, transportation and logistics, political activism, and nonprofits. Patty founded Golden State Marketing and her other business, California Wine Marketing, in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.