Google Business Profile - How to Rank High On Google Local Search Results

An important first step in any local SEO strategy is to claim and verify your business’s Google Business Profile, formerly known as Google My Business, and the name isn't the only change Google made to this service. However, what hasn't changed is the need for your local company to get listed on Google Business Profile so you can increase your chances of showing up in Google’s Local Pack, Local Finder and Google Maps. In this session, we’ll cover changes to Google Business Profiles and you will also learn: How to manage your Google Business Profile in Google Search How to select the best categories for your business and why categories are so important Why you must frequently check your Google Business Profile for changes Ways to get more reviews and what you should do about negative reviews And much more ?Presenter: Sherry Bonelli Sherry Bonelli is the owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country. Sherry is a Google Business Profile Platinum Product Expert and is a columnist for leading marketing websites like Search Engine Journal, Search Engine Land, MOZ, Adweek and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award. She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, MOZ, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor, Adjunct Instructor for several colleges and universities and is the host of The Marketing Plan Podcast.