Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports

Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data, and applied the suggested action items, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. In this continuation webinar, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. You'll also learn the importance of: Analytics How to create SMART goals Asking the right questions of your data based on the goals you create Note: If you have not already, please watch the Google Analytics 101 recorded webinar before this workshop, so these concepts are easier to understand: https://www.score.org/event/google-analytics-101-improve-your-online-business-understanding-essential-data Presented by Mo Hossain Mo Hossain is a volunteer Workshop Presenter for SCORE and an expert in Technology Strategy & Digital Business Analysis. Mo previously worked in NYC and London with international companies for several years, where he helped major retailers, media and technology companies make sure their customers were having a great user experience. After working as a Sales Engineer, Solutions Consultant, Software Developer and DevOps Engineer, he decided to open up his own business, Data Up, to help small and medium-size businesses understand their data and create a better online experience so their customers keep coming back.