E-Commerce Technology - Level Up or Level Off?

You opened a business because you are passionate about creating a product or service you know customers need – but maybe you’re not quite as passionate about the technology part of the equation. Technology can have as many questions as it does answers, and a big one is whether your existing technology can scale with you to enable your business to succeed and grow. The answer for most small businesses? No, it can’t. If your technology system can’t take your business where you want it to be five years from now, you need an exit plan that makes it easy to scale to that level. It may sound daunting, but you’re not alone. A good business or tech consultant can help you choose the right tools and technology to get you there. In this session, FedEx Services Customer Technologies manager Christina Roushakes will share expertise on the need to re-platform technology, shipping systems and solutions, and dive into order and warehouse management options to grow your business. You’ll learn about: Planned re-platforming technology to level-up your business, not level out How to evaluate shipping system options, such as integrations, proprietary solutions, and third-party solution providers The unseen pitfalls with technology, and tips to avoid them Order and warehouse options that that will scale with your business, such as hold at Location, Returns, Drop Shipping, and Cart Processing Presenter: Christina Roushakes Christina Roushakes is a Strategic Planning manager responsible for the FedEx Sales team’s efforts to bring digital commerce consulting expertise to FedEx customers through FedEx Customer Technology Consultants. Over her 25-year FedEx career, she has gained a spectrum of experience ranging from direct technology consulting support for small and global customers to creating strategies that enable customers to embrace new initiatives such as 7-Day Advantage and the FedEx Convenience Delivery Network. As a result, she holds a unique perspective on the solutions customers need to grow their business.