Creating a Sales Funnel to Increase Revenue

As an entrepreneur, you understand the importance that marketing plays in the success of your business. The sales funnel, although a natural part of your business, needs to be nurtured and fine-tuned to become an active and impactful part of your business’ marketing and customer acquisition strategy. In this webinar, SCORE certified mentor Tracy Allen will discuss the sales funnel stages and how they affect consumer behavior, so you know what to do at each stage to maximize its impact. You’ll learn: *What is a sale funnel, how it works and why its important *How to optimize the funnel *Converting the funnel *How to measure success Presented by Tracy Allen - SCORE Certified Mentor Tracy V. Allen is an Impact Strategist, Fundraiser, Speaker, Author, and Educator and the owner of TVA Consulting, LLC. With 20-years of experience, Tracy helps nonprofits and businesses attract funding, increase capacity, deliver exemplary programs/services, and create a positive impact in the communities and clients they serve. When Tracy isn't strategizing for clients, she is doing volunteer work for SCORE Greater Hartford Chapter as a Co-Chair, Education, and Inclusion & Diversity Coordinator, Fundraising Team Member, as well as the organization's representative on the Small Nonprofit Community Partners Committee. She also sits on the board of the Charter Oak State College Foundation. Tracy also hosts an industry podcast and a self-awareness radio show.