Conversion-Boosting Strategies: Simple Changes that Can Help Grow Online Sales

Shopping cart abandonment is a growing concern for all types of online sellers, from small businesses to the biggest names in e-commerce. Regardless of how much effort your business puts into building and launching an engaging site and driving customers to it, there are many reasons why users add items to their carts and leave without making a purchase. In this session, FedEx Services Marketing Director Michelle Hoang and FedEx Dataworks Product Director Brady Marchione share their expertise on the common reasons customers abandon carts and simple, strategic changes you can make – including user experience tips, returns solutions and more – to help you reduce your abandonment rate and convert potential buyers into completed orders. You’ll learn about: Optimizing your e-commerce site to help boost conversions The do’s and don’ts that could make a difference to your cart abandonment rate and your bottom line How to build a customer journey that can help you convert, from your homepage to your checkout process Improving buyer confidence and order completion with the right returns strategy ABOUT THE PRESENTER(S) Michelle Hoang - FedEx Services Michelle Hoang is a Marketing Director for FedEx Services, supporting US E-Commerce, Small and Medium Business, Returns Solutions and FedEx Retail Lines of Business. Michelle Hoang Marketing Director, FedEx Services Brady Marchione - FedEx Dataworks Brady Marchione is a Managing Director of Product for FedEx Dataworks, responsible for strategic direction, vision, and execution of supply chain technology products that help merchants succeed in today’s competitive commerce environment. Brady Marchione Product Director, FedEx Dataworks