When starting or scaling an e-commerce business, the right platform is more than an efficiency-boosting tool – it can be the key to long-term growth. With an ever-growing number of platforms and features, it may seem overwhelming to research, evaluate, and choose the best one for your unique needs. In this session, Forrester Senior Analyst Emily Pfeiffer will share her insight on each of today’s top platforms, outline their strengths and benefits, and break down the criteria needed for apples-to-apples comparisons with the help of FedEx Services Vice President Ryan Kelly. Tune in to their webinar and choose the best e-commerce platform for your business with confidence. You’ll learn about: Platforms and strategies to succeed, including shipping integrations to connect your e-commerce systems to your shipper’s software, cutting time spent on manual data entry and order processing Platforms for service providers (i.e. those that use Wordpress sites) Benefits of one platform versus another, such as ease of design, flexibility, etc. At-a-glance checklist to compare key criteria for each business’ need Presenter: Emily Pfeiffer Emily Pfeiffer serves digital business strategy professionals and providers with a focus on the technology that enables commerce. She is an expert in commerce, order management, and drop-shipping technologies. Emily helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them relevant and ready for what’s to come. In her research, Emily uncovers the power plays that brands and retailers can execute to select their ideal tech partners, make the most of their commerce technology investments, and understand where the market is heading. She digs into strategies for drop shipping and marketplace selling and provides support for the evolution of the commerce tech stack. Presenter: Ryan P. Kelly Ryan Kelly is Vice President of E-Commerce & Alliance Marketing for FedEx Services, leading the enterprise’s vision and strategies for the e-commerce and small business markets. In his position, Mr. Kelly plays a vital role in contributing to the growth and development of the products, solutions, and experiences for those key markets as well as establishing strategic relationships within the broader ecosystem. With more than 20 years in the financial and logistics sectors, he has extensive experience in leading strategy, sales, marketing, product management, research, and communications teams. He is known for infusing his passion for FedEx throughout each business venture and every customer and teammate relationship. Mr. Kelly frequently presents on e-commerce, supply chain and logistics, and returns-related topics.