Choose the Right E-Commerce Technology to Grow Your Small Business

There are three critical components to success for an online business – a product that consumers want, building a strong brand, and selecting the right technology at the right time. Evaluating and choosing the right technology can be overwhelming – especially as you’re starting up and growing fast. Ryan Kelly, FedEx Vice President of Global E-Commerce Marketing, will break down the steps you need to take to navigate the options and highlight real examples of what technologies some small businesses are using to successfully grow their online business. Tune in to help make the best choices for your business and products. You’ll learn about: Multi-channel selling and the pros and cons of selling on your own online store versus marketplaces The most important e-commerce platform capabilities to consider Other types of technologies to help grow your business When and how to upgrade or add technology solutions Presented by Ryan P. Kelly As Vice President of Global E-Commerce Marketing for FedEx Services, Ryan Kelly is responsible for the leadership and strategic direction of the enterprise’s global e-commerce vision. With more than 20 years in the financial and logistics sectors, Ryan has extensive experience in leading strategy, sales, marketing, product management, research, and communications teams. This background has given him an inside view of the many vital parts of successfully launching and scaling a business. Combined with his “customer-first” approach, his expertise has helped him establish strategic relationships within the broader e-commerce ecosystem to aid small businesses. His passion for helping businesses of all sizes – from start-ups to Fortune 100 companies – makes him a popular speaker on e-commerce, supply chain and logistics, and returns-related topics.