Did you start your small business because you love bookkeeping and accounting? No? You’re not alone! Most entrepreneurs are passionate about the products and services they provide, and the clients they serve. But how can you get into business, and more importantly, stay in business, if you don’t know how your business is doing financially? It simply makes sense to learn how to gather, organize, store, and review the crucial financial data around your business that will allow you to make solid management decisions. The Illinois Small Business Development Center (SBDC) at Bradley University is offering a 4-part educational series on financial accounting concepts and their applications in small business, at no cost to registrants. This webinar series is designed to help build a foundation of accounting knowledge and practices the small business owner can use to improve cash flow, improve profitability, and build net worth over time. The series will consist of instruction in multiple segments: Business Accounting 101: Basic Concepts Business Accounting 201: Concepts into Action Application of Concepts using QuickBooks-Basics Application of Concepts using QuickBooks-Advanced 10 participants attending all 4 events will be drawn from a pool to receive 30 minutes of discounted time with our speaker, Grant Seshul, CPA. In addition, Grant can provide online Quickbooks at a discounted price to anyone interested. Accounting 201: Concepts into Action This is the second of a 4-part series that the Illinois Small Business Development Center (SBDC) at Bradley University is offering on financial accounting concepts and their applications in small business, at no cost to registrants. This webinar series is designed to help build a foundation of accounting knowledge and practices the small business owner can use to improve cash flow, improve profitability, and build net worth over time. The most important reason for recording and measuring the economic activity of a business via proper accounting practices is to report information to the owner in such a manner that they can make knowledgeable decisions. Profitable businesses fail all the time because they can’t get past the cash flow hurdle. This seminar will explore the three core financial statements of a business and how these statements provide clues about the financial well-being of the company. The presentation will include ways these statements can be used to improve the cash flow and profitability of the business by applying sound financial management principles. Topics: Income statement vs balance sheet vs cash flow statement Tips to improve cash flow Using leverage to scale your business What is a tech stack and how to use it When to hire a professional No cost to attend. Our Speaker: Grant Seshul is owner of APEX US Financial which was founded in 2019. The firm provides a variety of consulting services and traditional CPA compliance with a non-traditional approach. We are passionate about partnering with business owners and personnel to be a trusted advisor - bringing a growth mindset, knowledge of best practices, and new ways to approach tough problems. Grant Seshul has a 25-year career supporting organizational growth and competitiveness. Before starting APEX, Grant was a CFO of an international manufacturing and service company. Prior experience includes working in a variety of leadership roles for Caterpillar, Cat Financial, and KPMG.