Advocate for your Business

Small business owners must perform countless tasks, but many forget to advocate for their businesses. Government officials make decisions that impact your ability to conduct business, so shouldn’t you be involved in advocating for your company? In this session, Joy Lutes, Vice President of External Affairs at NAWBO National (the first advocacy organization founded to represent all women business owners), will discuss how to engage in business to government advocacy efforts that will strengthen your business. You’ll learn: How decisions made at all levels of government can affect how you conduct business How to assess advocacy opportunities that exist for your business and integrate them into your plans How to communicate with your employees, customers and other stakeholders about the actions you take in the advocacy arena ABOUT THE PRESENTER(S) Joy Lutes - National Association of Women Business Owners (NAWBO) Joy Lutes is the Vice President of External Affairs for the National Association of Women Business Owners (NAWBO). In this capacity, Joy works in close conjunction with the NAWBO National Board and staff to develop and pursue a public policy agenda for the organization in Washington, D.C. and state capitals across the country. Joy Lutes Vice President of External Affairs, National Association of Women Business Owners (NAWBO)